Happy with this. I don’t think the logo will go on anything thing else besides business cards and the site. Hmmm maybe on invoice letter head as well.
Category Archives: Design
Personal Brand Identity – Final
Portfolio Development – Final Brand
Pretty happy with this, was a lot of fun too.
Portfolio Development – Brand Mark Final
Pretty settled on this for the final brand mark:
Played a little with abstracting the mark near the end.
Portfolio Development – Mark Play
Just some play with effects in illustrator. Clipping masks and Gaussian blurs:
Ghosting the L:
Flat with ghost:
(Not sure if that even counts as flat still…)
Some glowy version:
Portfolio Development – Mark Development
Exploring one avenue for the branding mark:
Feels decently modern but not really the colour scheme I was going for.
A few more variations:
Portfolio Development – Requirements List
The final part of my portfolio development planning, the projects requirements list:
These are the key aspects that will create the best user experience and get us to our end goal.
Portfolio Development – Calculated Sub-System Weight
Based on sub-system usage we can calculate where the focus should be while developing the overall system.
Portfolio Development – Projected Sub-System Use Over-Time
Per session is good to estimate but doesn’t tell the whole story. I also want to take a look at the sub-system use over time:
Portfolio Development – Projected Sub-System Visits per Session
To find out priority ranking for my portfolio sub-systems I compare user groups against sub-systems and how many times they would visit that sub-system in a single session.
